What's In It For Me?

 

Fils-Aime did not comment on Microsoft´s Natal and Sony´s motion controller, but did take a swipe at the PSPgo, commenting on, the "fundamental concept problem in terms of ´Who´s it for?´ and ´What´s the benefit?´" noted Fils-Aime. "I have the utmost respect for all our competitors, but it´s interesting to try and answer the consumer question of ´What´s in it for me?´ in that product."

Nintendo´s riding high right now, having seen several seasons of success and having been named the number one company in the world by BusinessWeek. There are some who would argue that they could have done even better for themselves if they had priced the Wii higher the past few holidays, when supply did not keep up with demand, though Nintendo of America president Reggie Fils-Aime wouldn´t change a thing.